Terms of Use — UK edition

1. Identity, purpose and acceptance

This UK edition is written for GBP checkout and British consumer rules, not copied from the US English edition. The service provider is the Brazilian legal entity or legal representative identified at the end of this document, hereinafter the “Operator”. Bia is the product brand. These Terms govern subscription software for aesthetic clinics, including WhatsApp customer service, scheduling, customer relationships and administrative routines.

This edition applies to the en-GB route and is intended for customers contracting from the United Kingdom. By creating an account, the customer confirms that they have capacity and authority to act for the clinic and accepts these Terms and the Privacy Policy. A customer acting wholly or mainly for a business may not be a consumer under UK law; where a customer is a consumer, mandatory consumer rights apply.

2. GBP plans, VAT, billing and cancellation

• Plans displayed in this edition use pounds sterling (GBP). The plan, amount, billing cycle, payment provider and currency shown at checkout control the offer. The Operator does not promise a later foreign-exchange conversion or a different currency after checkout.
• Before a UK consumer places an order, the checkout shows the total price and any applicable VAT or other mandatory taxes and charges in the manner required by applicable law. Business customers remain responsible for taxes that they must account for themselves; the Operator provides the invoice or other tax document required for the transaction where applicable.
• The clinic’s first confirmed subscription receives one 7-day free trial. Creating or abandoning a checkout does not consume this right. The first charge occurs at the end of the 7-day trial and does not depend on connecting WhatsApp or using the artificial-intelligence assistant.
• The 7-day trial and first-charge date do not change because of an artificial-intelligence reply, testing, or processing delay.
• Subscriptions renew on the chosen cycle until cancelled. Upgrades, downgrades, cancellation, the 14-day product guarantee and provider payment states follow the applicable checkout and product rules, provided that none of them limits a mandatory statutory right described below.

3. UK consumer cancellation and refunds

Where a customer is a consumer and enters a distance contract for this service, UK consumer law may provide a 14-day statutory cooling-off period from the day the contract is made, subject to statutory exceptions and the law applicable at the time. The consumer may communicate a clear decision to cancel to the legal contact below; a particular form is not required, although a model cancellation form may also be used when supplied.

If a consumer expressly requests on a durable medium that a service starts during the cooling-off period, the consumer may have to pay a proportionate amount for the service supplied up to cancellation. If the service is fully performed after that request and the required acknowledgement that the cancellation right will then be lost, the statutory cancellation right may end. The Operator will not treat a general acceptance of these Terms as a substitute for any consent or acknowledgement required by law.

If digital content or a digital service is supplied before the cooling-off period ends, the Operator will obtain the express consent and acknowledgement required by applicable law before relying on any loss of a cancellation right. Any statutory refund is made within the applicable legal time and by the legally permitted method. This statutory cooling-off right is separate from the trial and the 14-day product guarantee, and the more protective mandatory rule prevails.

4. Product guarantee and refunds

The product guarantee may be requested in the dashboard or through support during an inclusive 14-day window starting when payment and the local financial state become consistent. The time the request is received controls eligibility even if processing finishes later.

The guarantee refunds the first charge and eligible prorated upgrade amounts within that window, cancels recurrence and turns off only artificial intelligence and follow-ups. The dashboard, schedule, records, public link, manual actions and deterministic reminders remain available. This commercial guarantee does not replace, restrict or shorten any statutory consumer remedy.

5. The clinic’s responsibilities

The clinic is responsible for the lawfulness of its contacts, the information and instructions it enters, its team’s permissions and the lawful basis for processing customer and patient data. It must review the receptionist configuration, monitor conversations and take over interactions requiring human judgement or a qualified professional.

The service may not be used for spam, fraud, unlawful content, discrimination, harassment, infringement of rights, attempts to bypass security controls or sending data without authorisation.

6. Artificial intelligence and clinical limits

The receptionist uses automation and artificial-intelligence services. Answers may contain errors, omissions or inappropriate interpretations. The service does not replace clinical assessment, diagnosis, prescribing, emergency care or the clinic’s professional responsibility.

The clinic must keep its catalogue, schedule, policies and escalation contacts accurate. Emergencies, serious complaints, adverse reactions and out-of-scope requests must be escalated to human support.

7. Clinical data, privacy and third parties

Clinical content stored in the system, including medical records and intake forms, is encrypted and is not sent to an external artificial-intelligence service. WhatsApp messages may be processed by contracted providers only to generate an answer, and each clinic’s data is isolated from other clinics’ data. The Privacy Policy explains the applicable roles, rights and retention rules.

Operation may depend on WhatsApp, Evolution API, DeepSeek, Groq, OpenAI, Asaas, Stripe, Resend, Google Calendar and hosting, database and queue suppliers. A supplier outage, rule change or blocking may affect a feature; these Terms do not promise that a provider’s current contracts contain a condition that has not been verified.

8. Security, confidentiality and availability

The system applies logical isolation between clinics, role-based permissions, password hashing, encryption of secrets and the clinical content described in these Terms, audit trails and request limits. No Internet-connected service is immune to failures, incidents or downtime.

The clinic must protect its credentials, revoke access that is no longer required and report suspected misuse through the contact shown at the end.

9. Intellectual property and termination

The brand, software, interfaces and original materials belong to the Operator or its licensors. The clinic retains rights in its data and content and grants only the authorisation required to provide, protect and audit the service.

In a terminal non-payment state, only artificial intelligence and follow-ups are suspended. Suspensions for security risk, illegal use or violation of these Terms may have a different scope when necessary to protect the platform and affected people. Cancellation does not automatically erase data that must be retained for security, audit, legal obligations or the exercise of rights.

10. Liability, governing law and jurisdiction

To the extent permitted by applicable law, the Operator is not liable for clinical decisions, misuse by the clinic, incorrect information supplied by users or failures exclusively caused by third parties outside its control. Mandatory consumer, data-subject and other statutory rights remain preserved.

These Terms are governed by Brazilian law. A business customer accepts the jurisdiction of the competent courts in Brazil, subject to any mandatory rule that applies to the contract. A UK consumer retains any mandatory right to rely on UK consumer law or to bring proceedings in a forum available under applicable law. Nothing in this section removes a right that cannot lawfully be excluded.

11. Changes and contact

Material changes will be communicated appropriately. The current version appears at the top of this document. Questions, statutory cancellation notices, privacy requests and refund requests may be sent to the legal contact shown below. This document is operational information and is not legal advice; mandatory law prevails where it applies.